Cà Phê is a Vietnamese café concept designed to introduce the community to a wide range of Vietnamese beverages and desserts that are rarely seen outside of Vietnamese-centric cities. As the second-largest coffee producer in the world, Vietnam has a rich and diverse coffee culture, and Cà Phê seeks to share that history with guests.

This concept emerged from the observation that there is a lack of modern Vietnamese representation in the community, especially for students who enjoy visiting cafés, discovering new drinks, and studying in a welcoming, ambient space. While Korean and Taiwanese cafés have become increasingly popular in the DFW area, there remains a noticeable gap when it comes to contemporary Vietnamese cafés that offer more than just traditional dishes or basic coffee options. Many places offer the classic "Viet Iced Coffee," but don’t explore the depth of the country’s coffee culture.

By offering a diverse range of unique drinks and desserts, Cà Phê aims to showcase the full breadth of Vietnamese coffee culture while providing a fresh, modern environment that appeals to a wide audience.